KRAEUTERKAESE – Creme de Parmesão
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Redesenho do tradicional queijo parmesão Kraeuterkaese, original de Pomerode em Santa Catarina.
Produzido desde 1948, é envasado em uma inusitada embalagem: bisnagas de alumínio. Para manter a tradição e elevar o valor do produto com um apelo visual mais atraente foi utilizado a própria superfície do alumínio como cor para o produto.
Manter a história, tradição e cores foi essencial para renovar o design para novos consumidores.
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Redesign of the traditional Parmesan cheese Kraeuterkaese from Pomerode inSanta Catarina.
Produced since 1948, it is packaged in an unusual packaging: aluminum tubes. To maintain the tradition and increase the value of the product with a more attractive visual appeal the aluminum surface itself was used as the color for the product.
Keeping the history, tradition and colors was essential to renew the design for new consumers.
Produced since 1948, it is packaged in an unusual packaging: aluminum tubes. To maintain the tradition and increase the value of the product with a more attractive visual appeal the aluminum surface itself was used as the color for the product.
Keeping the history, tradition and colors was essential to renew the design for new consumers.
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ART & DESIGN: VICTOR TOGNOLLO
PHOTOGRAPHY: GUILHERME PETTI
CLIENT: POMERODE ALIMENTOS
Sketches / Rascunhos
Final Product
KIT KRAEUTERKAESE
