AUDUX WHISKY
🇧🇷 [PORTUGUÊS]
Audux Whisky é uma marca de destilados premium que buscava uma identidade visual e um sistema de embalagem que comunicasse sua proposta sofisticada, ao mesmo tempo em que se destacasse num mercado de whiskies altamente competitivo. O briefing enfatizava craft, herança e personalidade marcante, alinhados às tendências contemporâneas de bebidas premium.
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🇬🇧 [ENGLISH] 
Audux Whisky is a premium spirits brand seeking a distinctive visual identity and packaging system that conveys its high-end positioning while standing out in a competitive global whisky market. The brief emphasized craft, heritage, and a bold personality aligned with modern premium spirits trends.
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Client: Bruno Azevedo
Design and Strategy: Victor Tognollo
The Challenge
Design a premium whisky packaging that:
Conveys authenticity and craftsmanship
Feels confident and distinctive on shelf
Balances modern aesthetics with heritage cues
Works as a flexible system for future SKUs
Design Approach
The design process started with research into premium whisky references, consumer perception, and competitive positioning.
From there, I developed a strong visual direction focused on bold typography, clear hierarchy, and a refined balance between tradition and modernity.
Typography & Brand Voice
Typography plays a central role in Audux’s identity.
Custom lettering and typographic decisions were used to reinforce the brand’s confident tone and premium character, while ensuring legibility and impact at shelf distance.
This project reinforces how strategic packaging design can elevate brand perception and create emotional connection through physical products — especially in competitive beverage categories.
UNIQUE STORIES . CRAFTED LABELS
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