Project developed for Odaiba in collaboration with the artist CABRA for the BRAVEMAN Brand.
The limited-edition jacket called for an element that reinforced the value of craftsmanship. The solution was a handmade tag, produced manually as a tribute to the culture of making.
The concept was rooted in research around the Japanese district of Odaiba, blending Eastern and Western references to build a visual language that respects tradition while engaging with a contemporary urban aesthetic.
More than a label, the tag became an extension of the project itself — a detail shaped by intention and character.
